COME 'N TRY NEW FRUIT 'N STREUSEL CREPES FROM IHOP<sup>®</sup> RESTAURANTS
COME ‘N TRY NEW FRUIT ‘N STREUSEL CREPES FROM IHOP® RESTAURANTS, AVAILABLE SEPTEMBER 21!
New Take on a Breakfast Favorite Adds Streusel - a Sweet and Buttery Cinnamon Crumble Topping - to Berry Berry, Sweet Peach and Strawberry Rhubarb Sweet Cream Cheese Crepes for a Limited Time Only
GLENDALE, CA (September 21, 2015) - Fall is here, and IHOP® restaurants are starting the season off right with their new Fruit ‘N Streusel crepes. This latest culinary innovation from the iconic breakfast brand takes their popular Sweet Cream Cheese Crepes, layers them with your choice of delicious fruit toppings and sprinkles them with crisp and buttery cinnamon streusel crumbles. See this creative treat at www.ihop.com/about-ihop/tv-commercials.
The bits of streusel - a crunchy, buttery topping, made by combining brown sugar, butter, cinnamon, flour, graham cracker crumbs, honey and whole grain rolled oats - provide a craveable texture and flavor complement to IHOP restaurants’ delicate crepes.
“We’ve taken the classic streusel ingredients and created a mouthwatering buttery topping with a cinnamon and oat aroma and flavor with a crumbly texture,” said Marie Grimm, Vice President, Menu Development and Innovation, International House of Pancakes, LLC. “Delicious and golden brown, our streusel pairs perfectly with our cream cheese filling and both the sweet and tart fruit toppings we’ve selected”.
Guests can choose to enjoy this creative new treat in three different flavors at participating IHOP restaurants:
- Berry Berry: A delicate crepe with signature IHOP sweet cream cheese filling. Topped with blueberries, glazed strawberries and sprinkled with cinnamon streusel topping.
- Sweet Peach: A delicate crepe with signature IHOP sweet cream cheese filling. Topped with sweet peaches and sprinkled with cinnamon streusel topping.
- Strawberry Rhubarb: A delicate crepe with IHOP’s signature sweet cream cheese filling. Topped with delicious glazed strawberries and rhubarb bits, then sprinkled with crunchy cinnamon streusel topping.
“Since day one in 1957, the food at IHOP has been giving breakfastarians a reason to come enjoy breakfast any time of day - and our Fruit ‘N Streusel crepes are no exception,” said Kirk Thompson, Vice President, Marketing, International House of Pancakes, LLC. “One taste and it’s clear - streusel and crepes were meant to be together and enjoyed morning, noon or night!”
Guests can enjoy Fruit ‘N Streusel Crepes alone as an entrée or as a combo with eggs, done the way they like them, their choice of crispy bacon, pork sausage links or a slice of grilled ham, and IHOP restaurants' signature golden hash browns, at participating restaurants.
Fruit ‘N Streusel crepes will be available at participating IHOP restaurants from September 21 until November 8.
ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC
For over 57 years, International House of Pancakes, LLC has been a leader and expert in all things breakfast and a leader in family dining. The chain is highly competitive in its menu offering, serving 65 different signature, made-to-order breakfast options as well as meals under 600 calories. Beyond offering "everything you love about breakfast," IHOP® restaurants have a wide selection of popular lunch and dinner items, as well. IHOP restaurants offer guests an affordable, everyday dining experience with warm and friendly service. As of June 30, 2015, there were 1,651 IHOP restaurants in 50 states and the District of Columbia, as well as in Canada, Guatemala, Mexico, Puerto Rico, the United Arab Emirates, Kuwait, the Kingdom of Saudi Arabia, Bahrain, the Philippines and the U.S. Virgin Islands. IHOP restaurants are franchised and operated by Glendale, Calif.-based International House of Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of DineEquity, Inc.