Privacy Policy

Last updated: July 15th 2020

Your privacy is important to us.  Dine Brands Global, Inc. understand your concerns with regard to how information about you is used and shared, and we appreciate your trust that we will use and share information about you carefully and sensibly.

This Privacy Policy describes what information Dine Brands Global, Inc. and its affiliates, including International House of Pancakes, LLC (“IHOP”) and Applebee’s International, Inc. (“Applebee’s”) (collectively “Dine,” “us,” “our,” and “we”) collect about you, how we collect it, how we use it, with whom we may share it, and what choices you have regarding it. This Privacy Policy applies to your use of our websites, including without limitation, dinebrands.com, ihop.com, applebees.com, our mobile websites, our mobile applications, and any other platforms that link to this Privacy Policy (each, a “Site,” and collectively, the “Sites”) and any other means by which we may collect information about you, including information you may provide to us onsite at one of our restaurants.  We encourage you to become familiar with this Privacy Policy. By accessing and using the Sites, you agree that you have read and understand this Privacy Policy and that you accept and consent to the privacy practices (and any uses and disclosures of information about you) that are described in this Privacy Policy.

This Privacy Policy does not apply to any websites operated by third parties. We are not responsible for, and this Privacy Policy does not apply to, the privacy practices of other companies or other websites. We encourage you to seek out and read the privacy policy of each website that you visit.

When do we collect your information?

Dine collects information relating to you and your use of the Sites in order to provide services and features that are responsive to your needs. Dine collects personal information in the following ways:

  • From you.We collect information from you when you register an account with us, request information, send us email, send us postal mail, speak with us on the telephone, or otherwise interact with us.
  • From our franchisees.We may receive information about you from our Applebee’s and IHOP franchisees, including information that you provide onsite at our franchisee restaurants.

  • From our apps. We may collect information from your mobile device when our apps are installed on your mobile device or you provide your information to us via the apps.
  • From other third-party sources. We may receive information about you from our third-party service providers who help us to provide services to you, including our Sites and social media providers.
  • Automatically as you navigate the websites and apps. Information collected automatically may include usage details, email address, IP addresses, and information collected through cookies and other tracking technologies.

What information do we collect?

Information you provide to us

We may collect the following information about you, including, but not limited to:

  • First and last name
  • Postal address and/or zip code
  • Email address
  • Phone number
  • Date of birth
  • Gender
  • Military or veteran status
  • External social network credentials
  • Credit card or other payment information
  • Mobile application log-in credentials
  • Location data
  • Demographic information
  • Dining preferences
  • Who you typically dine with (e.g. family, friends)
  • When you normally visit our restaurant locations (e.g. breakfast, lunch, dinner)
  • How often you visit our restaurant locations

Information we and our third-party service providers collect

When you use our Sites, we and our third-party service providers automatically collect information about how you access and use the Sites and information about the device you use to access the Sites. We typically collect this information through a variety of tools, including cookies, web beacons, pixels, social media widgets, other tools to enable data recording and indexing, and similar technology (collectively, “tracking technologies”). We and our third-party partners may automatically collect such information as:

  • IP or MAC address 
  • Device type 
  • Unique device identifier (UDID)/other device identifier (IMEI)
  • Browser type 
  • Operating system or platform
  • Name of Internet Service Provider (ISP)
  • Referring website
  • Exiting website 
  • Clickstream data 
  • Search terms entered on the websites(s)
  • Pages visited on the website(s) 
  • Time, date, and duration of visit to the website(s)
  • Whether you open emails from us
  • Links you click on in our emails and on our website, including ads
  • Whether you access our website from multiple devices
  • Other interactions you may have on our Sites
  • Location / geo-location (latitude/longitude, Wi-Fi / cell tower location, etc.) 

How do we use your personal information?

We process personal information in order to provide services to you and additional services you request, as well as to respond to communications from you. The precise purposes for which your personal information is processed will be determined by the request, and by applicable laws, regulatory guidance, and professional standards.

We use information we collect from you and information that we collect automatically to manage and improve our Sites and our business. We take steps to ensure that your rights are safeguarded.  For example, we use information to:

  • To provide services to you.
  • To provide our Sites and their functionalities to you.
  • To provide you with location-specific services. If you elect to share your location information with us, we may use that information to tailor options, functionality or offers related to your location. 
  • To market our own services to you. If you join our rewards programs and other special marketing campaigns, we may use your personal information, including demographic information, birthday, personal preferences, purchase history, franchise locations you visit, and information about you from third party sources, including your location information, online browsing across time and third party sites to send you real time, geographically relevant and personalized offers, services, and promotions for our brands, affiliates or third party partners.
  • To conduct data analytics to support our Sites and business.
  • Manage our business needs, such as monitoring, analyzing, and improving the services and the Sites’ performance and functionality.  For example, we analyze website user behavior and conduct research and analysis about the way you and other users use our Sites.
  • Manage risk and protect the Sites. We use data to better protect our services, our Sites, and you by helping to detect and prevent fraud and abuse of the Sites and our services.
  • Tailor our offerings to your apparent interests
  • To operate and improve our business.
  • To maintain our records.
  • Conduct internal monitoring and training.
  • Develop new services and products.
  • Conduct processing necessary to fulfill other contractual obligations for you.
  • To comply with our legal and regulatory obligations. We will use your information as necessary to enforce the terms of our Sites and services to comply with all applicable laws and regulations.
  • For other purposes for which you provide your consent. For other purposes which are disclosed to you at the time your information is collected or for purposes which can be inferred from or are obvious given the circumstances of collection.  

Sometimes we may de-identify information by removing identifiers that can be used to associate the information with you. De-identified information helps us develop reports and analyses about how our customers use our Sites and for other purposes such as research regarding behavioral inferences. To further protect your privacy, de-identified information does not include contact information or any other information that would identify any specific individual or household.

Do we disclose any information to outside parties?

We do not sell, trade, or transfer your personal information to third parties, except in the circumstances described below.

The Public and Other Companies

We may share de-identified information and reports and analyses based on de-identified information publically and with other companies.

Our affiliates

We may share your personal information with our affiliates and between all Dine brands (including Applebee’s and IHOP) to serve you, including for the activities listed above.

Our franchisees

We may share your personal information with Applebee’s and IHOP’s franchisees.

Third-Party Service Providers

We may disclose your personal information to our vendors and other third-party service providers, such as credit card processors and website hosts, that help us provide services, support features on our site or in franchise restaurants, or otherwise market our brands.  We may also disclose aggregated, de-identified information, and analyses and reports derived from such information, to service providers, advertisers, merchants, consumer and market research companies and other organizations.  These service providers are responsible for their own compliance with data protection laws.

Legal Requirements and Business Transfers

We may disclose personal information (i) if we are required to do so by law, legal process, statute, rule, regulation, or professional standard, or to respond to a subpoena, search warrant, or other government official requests, (ii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, (iii) in connection with an investigation of a complaint, security threat, or suspected or actual illegal activity; (iv) in connection with an internal audit; or (v) in the event that Dine is subject to  mergers, acquisitions, joint ventures, sales of assets, reorganizations, divestitures, dissolutions, bankruptcies, liquidations, or other types of business transactions. In these types of transactions, personal information may be shared, sold, or transferred, and it may be used subsequently by a third party.

What choices do you have about your personal information?

We offer certain choices about how we communicate with you and what personal information we obtain about you and share with others. 

Profile

If you have created a profile or account on our Sites, you can update your contact information after you log into your account.

E-mail

If you no longer wish to receive promotional or informational emails from us, you may opt-out from receiving future emails from us by following the instructions for unsubscribing in the promotional or informational emails we send you or by contacting us at the email address or phone number below.

Rewards Programs and Marketing Campaigns

Your participation in our special rewards programs and other marketing campaigns is completely up to you, and if at any point you no longer wish to be a member or participate in these programs, you may opt-out by contacting us at [email protected] or at the applicable email address in the “Contacting us” section of this Privacy Policy.

Text messages

If you have opted into a promotional text-based campaign, and no longer wish to receive SMS messages from Dine, you may opt-out from receiving future SMS messages from Dine by texting 22337 or by contacting us at the email address or phone number below.  If you no longer wish to receive other SMS messages from Dine, you may opt-out from receiving future SMS messages from Dine by following the instructions for unsubscribing in the texts we send you or by contacting us at the email address or phone number below.  Please note that even if you opt-out of receiving future text-based or email marketing communications from us, we may still contact you about your account or any products or services you have purchased from us, we may still engage with you in general advertising practices such as television or online ads, and we will still respond to your inquiries or requests for information.

Cookies

We provide a variety of services on our Sites using cookies. We place cookies on your device in order to provide you with personalized access to essential services, enhance functionality, and to show you offers and services tailored to your interests.

A cookie is a small piece of data that a website can send to your browser, which may then be stored on your hard drive as a “tag” that identifies your computer. Cookies help to navigate from page to page on a website, provide secure connections, gather statistics about the usage and effectiveness of our site, and remembers preferences from a previous visit, when you return.

We use third-party services for analytics and interest-based advertising purposes. These service providers and ad partners may use cookies alone or in conjunction with unique identifiers, beacons, and other tracking technologies to collect information about you when you use our Sites, open our emails, or interact with our ads.

Most web browsers automatically accept cookies, but you can change your browser’s settings to disable all or certain cookies if you wish. Please note that by disabling or deleting cookies, you may not be able to access the full functionality of our Sites.  Disabling or clearing cookies also may affect cookie-based opt-outs by either preventing you from using such cookie-based opt-outs or clearing opt-outs that you previously set.

Do Not Track

Because there currently is not an industry or legal standard for recognizing or honoring Do Not Track (“DNT”) signals, we do not respond to them at this time.

Location Data

You may opt-out of having your location data collected by Dine at any time by editing the appropriate setting on your mobile device (which is usually located in the settings of your device) or by emailing us at [email protected], [email protected], or [email protected]

Marketing, Tracking and Analytics

Dine and its third party service providers may use the information you provide to it from your restaurant and online visits to conduct analytics to help us better understand our customers and improve our services, as well as to make you personalized offers of Dine or third party products and services on our Sites, in our franchisee locations or on third party sites and services, and to feature personalized experiences at our Sites and franchisee restaurant locations. Dine endeavors in good faith to adhere to self-regulatory advertising principles, such as the Digital Advertising Alliance’s Principles. If you are interested in learning more about and/or opting out of online behavioral advertising, sometimes called interest-based advertising, we encourage you to visit one of the advertising industry-developed opt-out pages, such as www.youradchoices.com or aboutads.info. Please note that while we provide these links for your convenience, we do not have access to, or control over, these third parties’ use of cookies or other tracking technologies.

Location of our Sites

This Sites are hosted and operated in the United States.  However, we and our service providers may store information about individuals in the United States, or we may transfer it to, and store it within, other countries.

Visitors from jurisdictions outside the United States visit us at their own choice and risk.

If you are not a resident of the United States, you acknowledge and agree that we may collect and use your personal information outside your home jurisdiction, and that we may store your personal information in the United States or elsewhere. Please note that the level of legal protection provided in the United States from which you may access our Sites may not be as stringent as that under privacy standards or the privacy laws of other countries, possibly including your home jurisdiction.

How long do we retain your personal information?

We will keep your personal information for the period necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is permitted or required by law.

Third party links

Occasionally, at our discretion, we may include or offer third party products or services on our apps. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. We urge you to read the privacy policies of other websites before submitting any information to those websites. 

How do we protect your information?

Dine has implemented reasonable physical, technical, and administrative security standards to protect personal information from loss, misuse, alteration, or destruction. We strive to protect your personal information against unauthorized access, use or disclosure, using security technologies and procedures, such as encryption and limited access. Only authorized individuals access your personal information, and they receive training about the importance of protecting personal information.

Your California privacy rights

Under California Civil Code Section 1798.83, individual customers who reside in California and who have an existing business relationship with us may request information about our disclosure of certain categories of personal information to third parties for the third parties’ direct marketing purposes, if any.

To make such a request, send an email with the subject heading “California Privacy Rights” to [email protected], [email protected], or [email protected]  In your request, please attest to the fact that you are a California resident and provide a current California address for our response. Please be aware that not all information sharing is covered by these California privacy rights requirements and only information on covered sharing will be included in our response. This request may be made no more than once per calendar year. Please note that separate requests related to the California Consumer Privacy Act (CCPA) shall be submitted as described below.

Pursuant to applicable California law, including the CCPA, Dine makes the following disclosures regarding the personal information Dine has collected  within the last 12 months:

Category of Personal Information

Category of Source from Which Data is Collected

Purpose of Collection

Category of Third Parties to Whom Data is Disclosed

First and last name, postal address and/or zip code, email address, phone number, date of birth, gender, military or veteran status

Directly from the user/customer

To provide our services to our customers, including our loyalty programs

Service Providers

Mobile application log-in credentials

 

Directly from the user/customer

To enable user access to our mobile applications

Service Providers

External social network credentials

Directly from the user/customer

To enable users to link their social network accounts with our mobile applications and social media accounts

N/A

Credit card or other payment information

Directly from the user/customer

To process orders or other transactions made on our Sites or mobile applications

Service Providers

Location data

Cookies

To provide users with location-specific services, such as showing nearby restaurants in our mobile application

N/A

Dining preferences, who you typically dine with, when you normally visit our restaurant locations, how often you visit our restaurant locations

Directly from the user/customer

To market our services to you and tailor offers to your interests

N/A

Demographic information

Directly from the user/customer

To market our services to you and tailor offers to your interests

N/A

Metadata about how users access and use our Sites and mobile applications

Cookies, web beacons, pixels, social media widgets, and other tracking technologies

To conduct data analytics

N/A

If you are a California resident, pursuant to the CCPA, you have the right to request:

  • the categories of personal information Dine has collected about you;
  • the categories of sources from which your personal information is collected;
  • the business or commercial purpose of collecting or selling your personal information;
  • the categories of third parties with whom Dine shares your personal information;
  • the specific pieces of personal information Dine has collected about you;
  • the categories of personal information that Dine has sold about you and the categories of third parties to whom the personal information was sold, if applicable;
  • deletion of your personal information; and
  • an opt out of having your personal information disclosed or sold to third parties.

To submit a request, or designate an authorized agent to make a request under the CCPA on your behalf, please contact us at (866) 926-5019, or complete the web form located here . To verify your identity when you submit a request, we will match the identifying information you provide us to the personal information we have about you.  If you have an account with us, we will also verify your identity through our existing authentication practices for your account.

However, Dine will not be required to comply with your request to delete your personal information if it is necessary for Dine to maintain your personal information in order to:

  • complete the transaction for which the personal information was collected, provide a good or service requested by you, or reasonably anticipated within the context of Dine’s ongoing business relationship with you, or otherwise perform a contract between you and Dine;
  • detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;
  • debug to identify and repair errors that impair existing intended functionality;
  • exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;
  • comply with the California Electronic Communications Privacy Act pursuant to Chapter 3.6 (commencing with Section 1546) of Title 12 of Part 2 of the Penal Code;
  • engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when Dine’s deletion of the information is likely to render impossible or seriously impair the achievement of such research, if you have provided informed consent;
  • to enable solely internal uses that are reasonably aligned with your expectations based on your relationship with the Dine;
  • comply with a legal obligation; or
  • ·otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.

Dine will not discriminate against you in the event you exercise any of the aforementioned rights under CCPA, including, but not limited to, by:

  • denying goods or services to you;
  • charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;
  • providing a different level or quality of goods or services to you; or
  • suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services.

Notice of Financial Incentive

If you sign up for our Applebee’s loyalty program, you will receive credit for each dollar spent at participating restaurants, which can be redeemed for reward items or free food.  If you sign up for our IHOP loyalty program, MYHOP, you will receive perks such as free pancakes.  When you sign up for the Applebee’s loyalty program, we will ask you to submit the following personal information:

  • Home state and location
  • First and last name
  • Month and day of birth
  • E-mail address
  • Password
  • Preferred method of contact
  • Phone number
  • Mailing address

If you sign up for our IHOP loyalty program, MYHOP, we will ask you to submit the following personal information:

  • E-mail address
  • Zip code
  • Preferred IHOP location
  • First and last name
  • Birthdate
  • Favorite food types
  • Who you dine with
  • When you normally visit IHOP (e.g. breakfast, lunch, dinner)
  • How often you dine at IHOP

You can sign up for our loyalty programs by visiting our websites at https://mvnpoints.com/RegistrationPage1.aspx and https://www.ihop.com/en/myhop.  Please be aware that you may withdraw from the loyalty programs at any time by e-mailing us at [email protected], [email protected], or [email protected]

Do we collect information from children?

Our Sites are not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Sites. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on the Sites or on or through any of its features, including your name, address, telephone number, e-mail address or any username you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at [email protected], [email protected], or [email protected]

Contacting us

For any questions, or to request further information regarding this Privacy Policy, please contact us at [email protected], [email protected], or [email protected]

Changes to our privacy policy

It is our policy to post any changes we make to our Privacy Policy on this page. If we make material changes to how we treat our users' personal information, we will notify you by e-mail to the primary e-mail address specified in your account and/or possibly through a notice on our Sites’ home page. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable e-mail address for you, and for periodically visiting our Sites and this Privacy Policy to check for any changes.