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Waffle Lovers: Your World Is About To Get A Whole Lot Sweeter!


Latest Innovative Breakfast Treat Available for a Limited Time Only, Beginning July 22nd

GLENDALE, CA. – July 22, 2013 -- IHOP® Restaurants are giving waffles lovers—and all breakfast lovers—a reason to rejoice by introducing a new, scrumptiously sweet and creamy variation on the classic waffle:  the Sweet Cream Topped Waffle.

This new twist on one of IHOP Restaurant’s most popular breakfast items offers guests a delicious IHOP Belgian waffle, made to order to be crispy on the outside, soft and tender on the inside and topped with a slightly cooled silky vanilla cream and fruit.

 “Waffles have always been an important part of the IHOP heritage and as we’ve done with our Brioche French Toast and Signature Pancakes this year, we’ve found a way to bring this beloved favorite to a completely different level,” said Natalia Franco, Senior Vice President, Marketing, International House of Pancakes, LLC. “We’ve given our guests three new tasty ways to indulge their craving for something sweet. The combination of our warm, crisp, thick waffle, our velvety cream and any one of our fruit toppings is a taste sensation you’ll have to try to believe! ”

IHOP Sweet Cream Waffles are available in three varieties:

  • New! Berries & Cream Belgian Waffle – A traditional thick and crispy Belgian waffle topped with vanilla cream, whole blueberries, sliced glazed strawberries and finished with powdered sugar. 
  • New! Cherries & Cream Belgian Waffle - A traditional thick and crispy Belgian waffle topped with vanilla cream, sweet black cherries, drizzled with dark chocolate sauce and finished with powdered sugar.
  • New! Bananas & Cream Belgian Waffle - A traditional thick and crispy Belgian waffle topped with vanilla cream, sliced bananas, honey-roasted pecans and finished with powdered sugar.

IHOP’s Sweet Cream Topped Waffles will be available in restaurants for a limited time beginning July 22 through September 8, 2013. They can be ordered as a separate menu item, or as a half waffle with one of IHOP’s famous 2 egg any style made to order combo breakfasts, all served with hash browns: 

  • Ultimate Bacon & Sausage Combo
  • Ham & Eggs Combo
  • Bacon & Eggs Combo
  • Sausage & Eggs Combo.
  • Regular Combo
  • Egg Combo. 

For 55 years, International House of Pancakes, LLC has been a leader and expert in all things breakfast and a leader in family dining. The chain is highly competitive in its menu offering, serving 65 different signature, made-to-order breakfast options as well as a range of meals under 600 calories.  Beyond offering “everything you love about breakfast, SM” IHOP® restaurants have a wide selection of popular lunch and dinner items, as well. IHOP restaurants offer guests an affordable, everyday dining experience with warm and friendly service. As of March 31, 2013, there were 1,589 IHOP restaurants in 50 states and the District of Columbia, as well as in Canada, Guatemala, Mexico, Puerto Rico, the United Arab Emirates, the Philippines and the U.S. Virgin Islands. Under the licensed name IHOP at HOME® consumers can also enjoy a line of premium breakfast products available at leading retailers. IHOP restaurants are franchised and operated by Glendale, Calif.-based International House of Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of Dine Brands Global (NYSE: DIN). For more information or to find an IHOP restaurant near you, please visit Follow IHOP on Facebook and Twitter.

Source: IHOP

Wills Communications, Inc.
Terry Wills