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TWEET IT OR EAT IT?

TWEET IT OR EAT IT?

IHOP® Restaurants’ Pancake Artist Creates Personalized Pancakes For First Ever, Real-Time, Fan-Inspired Pancake Art Event on Twitter

GLENDALE, CA (January 11, 2016) - IHOP® Restaurants is celebrating the return of “All You Can Eat Pancakes” and letting fans know that in addition to enjoying breakfast all day with never-ending stacks of made-to-order buttermilk pancakes at their local IHOP restaurant, they can also join in on the fun and participate in the breakfast icon’s first ever, real-time, fan-inspired Twitter pancake art event.

IHOP will put their noted pancake artist, Nathan Shields, to the test from 8 a.m. to 6 p.m. ET on January 15, as they respond in real-time to fan requests for unique designs. Pancake lovers are invited to join in the event by tweeting the photo of their choice @IHOP and using the hashtag #Panuary. IHOP’s pancake artist will fire up the griddle, randomly select photos and create the pancake portraits in real-time. Once they are flipped to perfection, IHOP will tweet back the results.

“We like to celebrate the personal experience that IHOP offers its friends and guests, and engaging our followers on Twitter by giving them the opportunity to design their own unique pancake, is a fun way to create a unique IHOP memory,” said Kirk Thompson, IHOP Vice President of Marketing. “At IHOP, we believe that every freshly made-to-order pancake is a work of art that celebrates our time-honored proprietary recipe. This first ever, real-time pancake art event is a tribute to that and we are excited to see the creativity that comes from the IHOP social community.”

To see an example of previous pancake art created, please visit: http://www.ihop.com/ or saipancakes.com. For more information about the real-time pancake art event and how to submit your photos for consideration, visit http://www.ihop.com/menus/main-menu/whats-new#pancakeArtist.

ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC
For over 57 years, International House of Pancakes, LLC has been a leader and expert in all things breakfast and a leader in family dining. The chain is highly competitive in its menu offering, serving 65 different signature, made-to-order breakfast options as well as meals under 600 calories. Beyond offering "everything you love about breakfast," IHOP® restaurants have a wide selection of popular lunch and dinner items, as well. IHOP restaurants offer guests an affordable, everyday dining experience with warm and friendly service. As of September 30, 2015, there were 1,667 IHOP restaurants in 50 states and the District of Columbia, as well as in Canada, Guatemala, Mexico, Puerto Rico, the United Arab Emirates, Kuwait, the Kingdom of Saudi Arabia, Bahrain, Qatar, the Philippines, Guam and the U.S. Virgin Islands. IHOP restaurants are franchised and operated by Glendale, Calif.-based International House of Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of Dine Brands Global (NYSE: DIN).