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It’s Love At First Bite! Red Velvet Pancakes Are Back At IHOP In Time For Valentine’s Day!

The Perfect Valentine’s Day Breakfast—Any Time of the Day

(Glendale, CA; Feb. 12, 2013)  It was a love affair too strong not to live on, a craving that would not be denied — and now, just in time for Valentine’s Day, IHOP® has brought back one of its most requested signature offerings, Red Velvet Pancakes.

Red Velvet Pancakes were introduced as one of the brand’s signature pancakes featured for a limited time during the summer of 2012, and they quickly amassed a legion of passionate fans.  When they left the menu in September to make room for other signature pancake offerings, guests still craving the delicious combination of rich chocolate and savory cream cheese icing made their feelings known through postings on Facebook® and other social media sites. 

“IHOP is known for bringing guests ‘Everything you love about breakfast’,” replied Natalia Franco, Senior Vice President, Marketing, International House of Pancakes, LLC.  “So we’re happy to help make this Valentine’s Day special by bringing back one of our most requested items for pancake lovers and lovers everywhere to enjoy. It’s the perfect way to start your Valentine’s Day—and a great way to celebrate all day long!”

 Red Velvet Pancakes, along with Banana Caramel Pancakes, are once again available for a limited time, now through April 14, 2013 at participating restaurants.

For more information or to find an IHOP restaurant near you, please visit www.ihop.com.  Follow IHOP on Facebook at www.facebook.com/ihop.

ABOUT IHOP
For 54 years, IHOP has been a leader and expert in all things breakfast and a leader in family dining. The chain is highly competitive in its menu offering, serving 65 different signature, made-from-scratch breakfast options as well as a range of meals  under 600 calories. Beyond offering “everything you love about breakfast,” IHOP has a wide selection of popular lunch and dinner items, as well. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. As of September 30, 2012, there were 1,565 IHOPs in 50 states and the District of Columbia, as well as in Canada, Guatemala, Mexico, Puerto Rico, the United Arab Emirates, and the U.S. Virgin Islands. Under the licensed name IHOP at HOME® consumers can also enjoy a line of premium breakfast products available at leading retailers. IHOP restaurants are franchised and operated by Glendale, Calif.-based International House of Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of Dine Brands Global (NYSE: DIN)

Source: IHOP

Craig Hoffman
(818) 637-3603

Wills Communications, Inc.
Terry Wills
310-546-1212