The IHOP Consumer base is diverse – appealing to millennials, families with children, seniors and more. Our guests have an appetite for consistent service experiences and food quality, and seek craveable freshly-made, cooked-to-order, affordable menu options. According to recent consumer insight studies, nearly half of our guests are under the age of 35.

IHOP Express is a streamlined concept with counter layouts and limited service, and whose limited menu offers IHOP favorites. Known for delivering food with speed and portability, it features shared or dedicated seating, beverage stations and Grab N Go areas. IHOP Express can quickly satisfy a student for all-day breakfast, lunch, or dinner.

IHOP Express – Quick-Serve (Student Union) This footprint is intended to support a common area seating environment, where students may have multiple choices from branded counter locations. Here, IHOP Express supports a menu of 18-22 menu items. From the counter order/pickup position, all items are packaged to take away, some even as handheld, portable bites to make eating on the go easy. Our digital menu board includes images of items and can indicate items that may qualify for a Student Meal Plan program.

IHOP Express – Fast Casual (Dining area) This model is an enhanced service experience, while still delivering speed and portability to students on the go. Supported with some dedicated seating, using our current dining room pieces replicating the look & feel of our dining rooms across the country, this model allows the staff to deliver freshly made food to the guests on china and with real silverware. The initial approach for a student is based on a fast-casual model with a counter based order and pay experience. However, with a specific table flag, students grab a beverage and pick a table of their choice. Our runners can quickly find their table and ensure they have all the condiments, beverages, and items needed at that time. Menu here can be expanded to approximately 30 items, still covering all dayparts, and now allowing some items most enjoyed while dining in vs. take out.

IHOP Full Expression The IHOP Full Expression model is a full-service restaurant that features the full IHOP menu with a range of signature IHOP pancakes, omelets, coffee and more, as well as a diverse menu of other breakfast, lunch and dinner items. Its menu offers made-to-order table and "to-go" service.

We have relationships with foodservice operators and concessionaires across the country, and we can work with the operator who has the rights to the space on campus.

We have flexible footprints based on different operating models:

• IHOP Express Quick-Serve: 800 SF – 1,200 SF
• IHOP Express Fast Casual: 1,200 SF – 3,500 SF
• IHOP Full-Expression: 3,400 SF – 4-600 SF

Our team of consultants will be committed to helping you choose and build out the right concept for the space. We work together to take into consideration current space conditions to help make sure that IHOP is a seamless addition to the university’s dining offerings.

IHOP Express:
Initial Franchise fee: $15,000
Royalty: 4.5% of total gross sales
National Advertising Fee: 1% of gross sales (Level 1)
Term: 10 years

IHOP Full-Expression:
Initial Franchise fee: $25,000
Royalty: 4.5% of total gross sales
National Advertising Fee: 3.5% of gross sales (Level 3)
Term: 10 years

IHOP provides national brand marketing as well as guidance in developing materials and marketing plans tailored to your location and your guest profiles. You will also receive full use of logos, trademarks, other key assets. Participation in the National Advertising Fund will give you access to all Activations and participation to all LTOs.

Franchisees have access to approved POS (MICROS POS Computer) and accounting systems for effectively operating the business, including product ordering, managing inventory, labor costs and more.

IHOP franchisees receive six (6) weeks of Initial Training. The training will be conducted at an IHOP Restaurant or a training center designated by IHOP.

The opening training support team of a Full-Expression IHOP is typically made up of seven trainers, of which 4 are provided by IHOP at no additional cost. Additional trainers will be provided by IHOP at a cost of $5,500 each.

The training team will provide training assistance for a period of 2 to 3 weeks between 1 week prior to opening and up to 2 weeks after the opening of the Restaurant. Additionally, you will receive training and ongoing restaurant operations support from our team once opened and afterwards. Furthermore, you will receive detailed manuals and guidance to help you achieve high quality and consistent operations.

Our hours of operation at a university are flexible, based on existing rules and regulations as well as university needs.

At IHOP we care for the environment and work diligently in making sure we take corporate responsibility about this issue. In addition to maintaining compliance with applicable laws and regulations, our teams work diligently to ensure that our suppliers are also equally compliant. For more information about our concern for animals, the environment, green initiatives, packaging, energy consumption and waste and recycling, please click here https://www.ihop.com/en/about-ihop/social-responsibility-program/environment.

The first step is to complete the Contact Us form below to get in touch with one of our Business Development consultants.