IHOP® RESTAURANTS’ DOUBLE-DIPPED FRENCH TOAST GETS A DIGITAL MAKEOVER
Breakfast Leader Partners with Snapchat and adds a “Breakfast Name Maker” to Engage Social Media Savvy Fans
GLENDALE, CA (February 26, 2016) - IHOP® Restaurants is celebrating the return of its popular “Double-Dipped French Toast.” To promote this limited time offer, the originator of breakfast all day is using innovative technology to allow fans to join in on the fun and engage with their brand through two social media and digital activations; a special edition Snapchat Sponsored Geo-filter, and their “Breakfast Name Maker.”
IHOP Restaurants partnered with Snapchat to develop Chain Geo-filters, which are location-based dynamic art that can be added to photo and video Snaps. When using the app at an IHOP restaurant, guests who take a Snap will be able to swipe to reveal artistic IHOP-themed creative overlays. Over 100 million people use Snapchat every day, and 60% of 13 to 34-year-old U.S. smartphone users are Snapchatters.
“At IHOP, we have been the leader not only in serving our guests breakfast all day, but in our creative use of social media channels to get that message out to them. Snapchat is one of the most popular social networks and many of our guests use it regularly. Through introducing these Geo-filters, our guests have the opportunity to bring the same creativity to breakfast that we have with our new Double-Dipped French Toast flavors,” said Kirk Thompson, Vice President, Marketing, International House of Pancakes, LLC.
Guests can also interact to show their connection and affection for IHOP restaurants through their fun and personalized “Breakfast Name Maker”, which will be displayed on the “What’s New” page of the brand’s website. This entertaining new feature gives users the chance to turn their names into hilarious breakfast-themed names. “A guest named “John Smith” could be transformed into “Jumpin’ Flap Jack”, or one of many other breakfast inspired names. Website users will also have the opportunity to share their newfound name on their social media accounts,” added Thompson. “It’s another way for Breakfastarians to show their pride in celebrating the freedom to have breakfast all day, and at IHOP, where every order is fresh and custom made, and the choices are almost unlimited.”
“We like to emphasize the personalized experience that IHOP affords its friends and guests, and the ‘Breakfast Name Maker’ gives them another entertaining channel to create a special, custom-tailored IHOP memory,” adds Thompson.
To experience the “Breakfast Name Maker”, please visit: http://www.ihop.com/menus/main-menu/whats-new. To discover IHOP on Snapchat, please search and add username: IHOPRestaurant inside the Snapchat app. To follow IHOP on Twitter, please visit https://twitter.com/ihop and check out IHOP on Instagram here: https://instagram.com/ihop.
ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC
For over 57 years, International House of Pancakes, LLC has been a leader, innovator and expert in all things breakfast, any time of day. The chain offers 65 different signature, fresh made-to-order breakfast options, a wide selection of popular lunch and dinner items as well as meals under 600 calories. IHOP restaurants offer guests an affordable, everyday dining experience with warm and friendly service. As of December 31, 2015, there were 1683 IHOP restaurants in 50 states and the District of Columbia, Puerto Rico, the U.S. Virgin Islands, and Guam as well as Canada, Mexico, Guatemala, the Kingdom of Saudi Arabia, Kuwait, the United Arab Emirates, Bahrain, Qatar and the Philippines. IHOP restaurants are franchised and operated by Glendale, Calif.-based International House of Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of DineEquity, Inc. (NYSE: DIN).