National Online Contest Celebrates Good Deeds of 2010 and Raises Awareness About National Pancake Day 2011 Benefitting Children's Miracle Network Hospitals
GLENDALE, CA -- (MARKET WIRE) -- 02/01/2011 -- IHOP announces the return of its "Stacks for Good Acts" national online contest designed to reward one lucky winner with a year's supply of free pancakes and help spread the word about National Pancake Day, the company's annual free pancake giveaway fundraiser benefitting Children's Miracle Network Hospitals.
IHOP's "Stacks for Good Acts" online contest invites good Samaritans to submit a story of 250 words or less at www.IHOPPancakeDay.com about a good deed they or someone they know did in 2010. Entries will be judged on emotional impact, originality and entertainment value. One grand prize entry will receive free pancakes for one year.
Entries can be submitted online starting today, and the contest ends at 11:59 p.m. ET on February 25, 2011. The winner will be announced on National Pancake Day, Tuesday, March 1, 2011. They will receive free pancakes for a year (defined as one free short stack of buttermilk pancakes per day for 365 days) at IHOP. Complete "Stacks for Good Acts" contest rules can be found at www.IHOPPancakeDay.com.
"National Pancake Day is IHOP's way of saying thank you and helping kids in need," said Jean Birch, IHOP president. "We're excited to hear about our guests' good deeds and to reward one of them for an extraordinary act."
On National Pancake Day, Tuesday, March 1, 2011, IHOP will give guests one free short stack of its signature buttermilk pancakes from 7 a.m. to 10 p.m. at more than 1,500 restaurants throughout the United States. In return, IHOP will ask guests to make a voluntary donation to support Children's Miracle Network Hospitals and other local charities. Additionally, Children's Miracle Network Hospitals' "Miracle Balloons" will be sold for $1 and $5 each and will be personalized and displayed at participating IHOP restaurants from February 1 through March 1, 2011. Miracle Balloons offer guests an additional way to show their support of Children's Miracle Network Hospitals and contribute to the IHOP National Pancake Day fundraising effort.
IHOP launched its National Pancake Day fundraising effort in 2006 with the goal to benefit the communities in which it operates. Last year's fundraiser was the largest one-day event in IHOP's 52-year history as four million pancakes were given away and more than $2.1 million was raised for local children's hospitals and other worthy causes.
For more information about National Pancake Day, to find a local IHOP, or to donate to Children's Miracle Network Hospitals, please visit www.IHOPPancakeDay.com.
For 52 years, the IHOP family restaurant chain has served its world famous pancakes and a wide variety of breakfast, lunch and dinner items that are loved by people of all ages. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. The first IHOP opened in Toluca Lake, Calif. in 1958, and as of September 30, 2010, there were 1,483 IHOPs in 50 states and the District of Columbia, Canada, Mexico, Puerto Rico and the U.S. Virgin Islands. IHOP restaurants are franchised and operated by Glendale, Calif.-based International House of Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of DineEquity, Inc. (NYSE: DIN).
ABOUT CHILDREN'S MIRACLE NETWORK
Children's Miracle Network Hospitals® raises funds for 170 children's hospitals across North America, which, in turn, use the money where it's needed the most. When a donation is given it stays in the community, ensuring that every dollar is helping local kids. Since 1983, Children's Miracle Network Hospitals has raised more than $4 billion, most of it $1 at a time. These donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all in support of our mission to save and improve the lives of as many children as possible. Learn more at CMNHospitals.org.
***NOTE TO EDITORS: Pancake Day is a tradition that dates back several centuries to when the English prepped for fasting during Lent. Strict rules prohibited the eating of all dairy products during Lent, so pancakes were made to use up the supply of eggs, milk, butter and other dairy products...hence the name Pancake Tuesday, or Shrove Tuesday. In 2011, IHOP's National Pancake Day will come one week early, as the popular annual campaign has evolved into a month-long celebration that takes place during the month of February. It will culminate with the free flapjack giveaway on March 1.